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专利名称：Predicting ad quality
发明人：Wright, Daniel,Pregibon, Daryl,Tang, Diane申请号：AU2011201512申请日：20110404公开号：AU2011201512B2公开日：20121129
摘要：#$%^&*AU2011201512B220121129.pdf##### ABSTRACT A system provides oneor more advertisements to users in response to search queries and logs user behaviorassociated with user selection of the one or more advertisements. The system also logsfeatures associated with selected ones of the one or more advertisements, or associated5 with the search queries. The system further uses a statistical model and the loggeduser behavior to estimate quality scores associated with the selected advertisements andaggregates the estimated quality scores. The system predicts the quality of anotheradvertisement using the aggregated quality scores. 10 Fig. I 1/20 IJJI TI I CD c o w UC) ------- --------- -------------------- ------ ------- -------- ------- q S20 co I.r i z -D 0 Ij z z lw09 17 z z U~~
申请人：Google Inc.
代理人：Shelston IP
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